Research On Development Problems And Solutions Of Online Education Platform Based On Value Chain Theory

Online education is a new form of enterprise under Internet technology.From the date of birth,the individual enterprises in the industry are faced with a more complex internal and external environment than traditional education and training industry as individuals involved in it.The gradual popularization of 5G promotes the unlimited expansion of the regional boundaries of enterprises.This situation has prompted the contemporary education individual enterprises.In the process of management and development,encountered unprecedented competition challenges will also be encountered in order to get a huge market opportunity.The online education enterprise needs to rearrange the relationship between relevant elements of the internal and external environment of the related organizations in a wider range to form a new competitive consortium to create value.Based on the theory of Value Constellation and the current situation of online education,this paper analyzes the status of online education in the value chain of online education enterprises,and discusses the necessity and feasibility of introducing value analysis into the field of online education as an example of ChuXin Union.The paper is mainly divided into six parts:The first part is the introduction,which points out the purpose and significance of the research,and reviews and evaluates the development of value theory,value transfer and the status quo of research at home and abroad,and briefly introduces the research content,research methods and technical routes;The second part is the theoretical basis of the research,which mainly expounds the theoretical system of Value Constellation.The article starts from the collaborative aspect and value transfer aspect in the development of the value chain theory,rising to the perspective of value Constellation,analyzing the possible impact of value participants and drawing out the theoretical basis that need to introduce value innovation in enterprise development.The third part,based on the Value Constellation,expounds the current situation of development of online education.It graphically models the Value Constellation to analyze and research the value chain of the online education industry from the online education enterprise internal value chain,online education industry value chain and value chain key link,the auxiliary chain and so on.The fourth is the case study,which explains the industry background and development status of the representative enterprise of online education,the internal and external industry analysis of the initial heart alliance,and uses the value theory to solve the specific problems existing in the initial heart alliance,and designs the operation strategy suitable for the enterprise development.Based on part 4,the fifth part explores the business strategies and solutions for the development of the online education industry under the analysis of the value chain and the research of the ChuXin Union.Finally,the conclusions and prospects.Through the combination of the theory of Value Constellation and the development of the initial alliance,the case will be presented with typical meanings into a general and widely applicable technical method,and targeted policy recommendations will be proposed.Meanwhile,it also points out the innovations and shortcomings of this paper and the direction of continuing this research in the future.In general,this paper deeply understands the value theory system.It conducts an in-depth research on value transfer and Value Constellation synergy,especially the transformation of enterprise value activities from chain to star-shaped three-dimensional thinking process,which is of great significance for guiding enterprises to formulate countermeasures.In order to achieve organizational goals,enterprises can fully grasp the value of activities in the internal and the external environment,and then analyze the value of the flow direction before they can make a correct development strategy of value transfer.At the same time,enterprises based on the synergy of the Value Constellation,which can break the static development strategy based on chain thinking and can help enterprises design a dynamic development strategy.Therefore,this study uses the value chain theory to further clarify the value creation roles and tasks that value participants undertake in the entire business activities,connecting the point-like and chain-like role participants in the traditional value chain theory to build into Value groups one by one.It will help companies formulate business strategies to obtain competitive advantages from the perspective of the Value Constellation.