Research On Profit Model Of Online Education Industry From The Perspective Of Value Chain

From the view of national,China is a country that attaches great importance to education;from the view of family,the education expenditure of the Chinese family accounts for an important part;from the development of the Internet,China's Internet has developed rapidly in the past decade.Internet penetration has increased and the number of Internet users has grown rapidly.Online education industry came into being in this circumstance,but up to now,however,few online education companies have met their real profit targets.And the online education market always has both fierce competitive and high elimination rate.Combined with the value chain and profit model theory,and according to the characteristics of the online education industry,the profit model is divided into content fee model,commission fee model,software fee model,value-added service fee model,advertising fee model,and member fee model.And based on the value chain theory,analyze the activities that affect the value creation of L company's profit model from the internal value chain,vertical value chain and horizontal value chain.Finally,the problems existing in the case of enterprise profit model are summarized,which mainly include problems such as insufficient upstream and downstream control,incomplete course content and services,irrational resource allocation,and lack of cost control.Those issues can be solved by following methods such as strengthen human resources management and information technology construction,establish cost control and performance evaluation systems,strengthen strategic cooperation with suppliers,clear competition positioning to enhance core competitiveness,and rely on strategic mergers and acquisitions Find ways to achieve accelerated development.