Research On Marketing Strategy Of The Neworld Education Group's Study Abroad Business Based On AISAS Theory

2018 is the year of rapid development of the Internet.The major Internet giants have emerged rapidly.With the support of big data and cloud computing,they have achieved explosive growth in the demand of the industry by accurately portraying user`s images,and brought considerable output value and profit.The business of education abroad has also promoted an extremely great market demand driven by the overall industry wave,the education and training institutions have grown in a large amount as well.Although the study abroad training industry has been greatly enriched by the times,as an important part of education and training,it still has a strong demand for innovation and reform.How to use the Internet,cloud computing,Internet of things,big data and artificial intelligence to precisely identify customer groups for marketing in the context of the prevailing O2 O MODEL is of great social significance for the international training market to make the business of studying abroad go on the road of automation,information,intelligence,digitalization and profit visualization.Neworld Education Group is a comprehensive group company focusing on Japanese language training and Japanese study abroad,with sub-brands such as Sakura Japanese,which has a high market share in the Japanese Study Abroad Industry.How to build a matching marketing model,accurate positioning marketing to customers,so as to occupy more market share on thebasis of their own development is the greatest concerns.Based on the AISAS model,this paper studies the marketing strategy of the overseas study business of Neworld Education Group on the basis of fully understanding the development of the overseas study market in the new 5G era and the big data era.This paper uses the combination of theoretical discussion and case analysis.With the O2 O model,AISAS model and big data technology,the Neworld Education Group`s study abroad business is taken as an example to analyze how to study and research social marketing in the context of big data.Through theoretical research,this paper first analyzes the overall environment of the study abroad industry and compares it with competitors,and then makes an example analysis of the study abroad business in the Neworld Education Group.The marketing mode of the company itself and the existing problems are analyzed in depth.Then,on the basis of the theory of STP market segmentation,it selects the market position suitable for its development.Finally,based on the AISAS model,the target group is selected for accurate positioning,so as to provide the corresponding marketing strategy for the business of studying abroad of Neworld Education Group for how to accurately position,how to effectively fight against competitors,how to develop sales channels,how to grasp the opportunity of O2 O platform,how to implement related marketing into word-of-mouth momentum.Finally this paper will form sales data,providing theoretical guidance and basis for in-depth practice.At the end of the paper,a detailed marketing schedule is also developed to enable the company to be guided,step-by-step,and planned in specific operations.All the researches in the paper take into account the factors of big data and the Internet,especially the online and offline integrated marketing schemes applicable to the era of big data,and put forward the concepts of vibrato,5G technology,which are universally applicable to similar research in the future while offering reference value,hoping to improve the current marketing situation to a considerable extent,become the new world group in the continued market share,strong and strong brand development on the road to help the wind.