Research On College Students' Identity Of Socialist Core Values In The Short Video Field

In the context of integrated communication,short video have become a new frontier for cultivating the identification of socialist core values.Its unique features such as younger audience,strong user stickiness,and good communication effect provide many opportunities for cultivating college students 'socialist core value identification,such as guarantee the audience base,expand nurturing fields,innovate discourse expression,enrich educational resources,and innovate space experience,etc.At the same time,the negative information,capital logic,technology domination,"virtual reality" and "network individualism" in the short video field have dispelled mainstream value identification,and the core value identification of college students in the short video field is facing double chances.This article starts from the microscopic view of short video,takes "the identification of socialist core values of college students in the short video field" as the research object,and focuses on the issues from the three perspectives of "current situation","opportunity" and "challenge" The logical premise,reality and solution of the research.The research specifically covers the following four aspects:Firstly,based on the concept analysis,the research object is defined,and the logical premise of the thesis research is analyzed for the realistic possibility,intrinsic fit and the necessity of The Times of college students' core value identification in the short video field,revealing that it is the action of the time and the need of the situation to research the problem of college students' socialist core value identification from the perspective of the short video.The second is based on the empirical research on college students' "about the value orientation of short video use" to analyze the use and satisfaction of college students' use of short video,and the status and characteristics of college students' socialist core value recognition in the field of short videos.The third is based on the internal tension between short video and socialist core values of pan-entertainment and ideology,symbolization and reality,fragmentation and systematization,decentralization and dominance,marketization and politicality,followed by specific analysis the practical opportunities and the dilemma of the cultivation of the identification of the socialist core values of college students in the short video field.The fourth is based on theoretical research and analysis of the current situation,focusing on how to take advantage of opportunities and solve challenges to build the mainstream valuerecognition of college students in the field of short video.This paper explores the path of cultivating socialist core value identity in the short video field from three aspects: the principle of "being",the content of "king" and the construction of "body",so as to provide intellectual support and value reference for the research on the identification of socialist core values of contemporary college students in the new situation.