| In recent years,with the rapid development of the Internet and mobile electronic terminals,mobile game has gradually become one of the important ways for people to enjoy leisure and entertainment.E-sports mobile game is a typical one in moblie game.E-sports mobile game takes tablet,mobile phone,PSP and other mobile electronic devices as the carrier and plays games in the way of fighting and competition,gradually attracting a large number of users to use it.Honor of Kings is one of the most popular e-sports games in mobile game as the mobile gaming market has expanded in recent years to attract a large number of users.It is worth noting that esports games are popular among male players due to their hot-blooded fighting and flexible operation.However,in recent years,the number of female users in mobile game is gradually increasing,and there is a phenomenon of transferring to e-sports mobile game.The increase of female users in the field of e-sports mobile game will undoubtedly affect the development prospect of the whole e-sports industry.In the process of literature review,it is not difficult to find that there is still have a lot of room to probe the research of influencing factors of female users' use behavior.Therefor,this article study based on the famale users in Honor of Kings.It's an electronic competitive mobile game in China.This article first using the grounded theory to depth interview to collect raw materials were analyzed,and the formation of e-sports mobile game this paper studies the core,the influence factors of female users behavior,find the eight factors of female users use action,perceived usefulness,perceived ease of use,perceived entertainment,games,affect quality,community,individual preferences and emotional engagement.Secondly,data are collected by means of questionnaire survey and analyzed and verified by means of statistical analysis. |
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