Big Data Assisted The Research Of K12 Educational Marketing Strategy Optimization

With the emergence of new business models such as the network and retailing,and the in-depth use of big data technologies in modern marketing activities,the domestic K12 education market and company practitioners are facing new opportunities and profound challenges.The old traditional way to acquire customers is no longer effective.In order to deliver the optimization and transformation of the marketing strategy to K12 market institutions,to combine with the rise of the emerging business models,this marketing strategy transaction study and solution have become a key field of marketing strategy research.This paper takes H International Education Group(H Group)as the research subject,combined with precision marketing theory and practice,the big data technologies and software tools,to study the marketing strategy optimization and transformation of H Group's K12 English training product market.First of all,this article explains the current status of the K12 market(domestic and international),and rise the research ideas on “how to optimize the marketing strategy transformation of H International Education Group by using precision marketing theory”.Secondly,the third-party database of the education industry and machine learning methods will comprehensively analyze the four dimensions of product customer positioning;branding positioning,marketing positioning;company org-chart and team culture.Thirdly,with the implementation of platform software tools,algorithms(k-means,etc.)and big data techniques,innovatively proposed the K12 education industry's high-value channel marketing model based on channel customer profile identification.Finally,the guarantee measures and evaluation methods for the transformation of precision marketing in the K12 education market were proposed.This paper offers theoretical support,reference and popularization of practical examples for the precision marketing case study and high-value channel marketing methods in the K12 English training market and large-group enterprise marketing strategy transaction.