Study On The Precision Marketing Of A English Training Company In Shenzhen

There is market demand, market competition.Today, the English training institutions are developing rapidly with economic development, talent competition. In recent years Shenzhen has English language training industry has entered a stage of rapid development.Because of the low barriers to entry in the market, more and more competitors entering the industry. The main competition among English training institutions is price, service, quality of teaching. English training products are also presented a fine differentiation and specialization.The English training market has entered into profit time.To adapt to market changes and competition, The A training company in Shenzhen has to consider formulation of enterprise development strategies, seek survival in the highly competitive market environment, search for new profit growth point, greater social and economic benefits.On the basis of explaining the theoretical concepts of precision marketing,In this article,System of marketing knowledge on English language training industry has done a comprehensive analysis.Analysis of the current marketing situation of the A English training company, including training programs, pricing, channels, promotion, training of personnel, physical evidence, procedure, and so on.Analysis of its main marketing.Analysis the problems of the A company’s training programs, pricing, channels, promotion, training of personnel, physical evidence, procedure in the area.On the marketing environment of the A English training company did a careful analysis, macro-environmental factors include economic, political and legal, Shenzhen population, training, technical, socio-cultural and other environmental factors.Micro-environmental factors such as competitor analysis, requirements analysis, marketing, media, media analysis, internal conditions, such as.Did a SWOT analysis also.And then, Proposed a precise marketing strategy-related solutions for the A English training company, such as market segmentation and target market selection, market positioning, and so on. Proposed promotional strategies, personnel, physical evidence, and training services in the areas of policy.At the same time, also proposed the implementation of precision marketing security, marketing organization changes, the establishment of incentive mechanism, quality of training of personnel.