Research On The Mobile Applications For Children's Book In America

With the development of mobile Internet technology and digital publishing technology,publishing model gets continuous innovation.As a new reading mode,App-reading develops rapidly in recent years.The use of client Application has become "new normal".With the continuous releasing of App publication,App-book market is increasingly competitive.As one type of subject,App for children's book are actively involved in the development of Apps.This thesis is based on the samples of Apps for children's book in America,under the Apple Store of IOS system.Kinds of research methods have been used to carry on systematic research,such as literature research,statistical analysis,investigation,comparative research and so on.The first chapter expounds the background and significance of the research.Apps are the highlights and innovation of mobile Internet development.Under the wave of mobile Internet and digital publishing,lots publishers try to develop kid App book and seize App-book market for children.Researching the App for children book publishing model of can not only sort out their own developing process and publishing process,but also understand the latest publishing technology and concept In addition,the analysis on the publishers、users and types of products show the big picture of App-book market in America.The second chapter introduces the current situation of Apps developed by state-owned publishing enterprises.At present,the App development of the state-owned enterprises is at an early stage.The market size is small and the market share is low.The development pattern,distribution mode,management and service mode are different from traditional paper books and PC e-book publishing model,and have its own characteristics and laws.The third and fourth chapter analyzes five example Apps in Apple Store.The development and design,distribution and operations as well as management and service model of these Apps are so differ from traditional paper books and e-book publishing,and have their own characteristics.The fifth chapter shows the big picture of Chinese App-book market and analyzes the problems that existing.The development pattern,distribution mode,management and service mode are different from traditional paper books and PC e-book publishing model,and have its own characteristics and laws.With the inspirations from America,the publishers in China can expand the type of Apps,form characteristic and creative mode,increase technology investment,improve the user experience,optimize the content,and strengthen the cooperation.In the aspect of distribution of App,state-owned publishing enterprises can promote the brand construction,find accurate product positioning,enhance product promotion,make propaganda hotspot,explore the profit model of multivariate,and develop peripherals.In the aspect of App management,Chinese App publishers should transform their thinking mode and take the readers as the center,formulate corresponding industry standard,standardize the industry development,strengthen the system maintenance,and enhance the quality of service.The last chapter summarizes the trend of App for children's book with great development potential.The content and function will be more substantial and personalized in the future...