Research On The Current Situation And Influencing Factors Of The Network Broadcast Interaction

In recent years,the popularity of webcast is increasing.The development potential of webcast industry is generally optimistic.However,behind the high prosperity of the network broadcast,the market space of the interactive development model of the traditional live broadcasting is being reduced.The survival and development of the future weblive needs to fully analyze the new demand for the emotional interaction of the current users in the new media.From the perspective of new media research,this paper analyzes the interaction of network direct seeding with the help of the interactive ritual chain theory of American sociologist Randall Collins.With the help of typical cases,we need to find new features of the current network and the new problems.On this basis,this paper further explores the influence factors of the network broadcast interaction,and puts forward some ideas and suggestions to strengthen the interaction of the network broadcast.The research shows that the premise to realize the network broadcast interaction are platform,anchor and user.The platform provide communication and presentation space which is different from other medium for anchors and users,it realized the interaction between anchor and user,user and user.In this way,users can acquire emotional satisfaction and form interaction ritual chains with network broadcast interaction characteristics.Network broadcast interaction present some remarkable property,such as the chief part of interaction are young,the interactive relationship are benefit,the way of interaction are diversified.These properties are affected by many factors,such as the difference of platform,the characteristics of user,the design of interaction,the situation of network.The series of influence factors and current situation characteristics have resulted many problems to our countries' network broadcast interaction,such as the design of platform situation are irregular,the anchors are kitschy,it is benefit links.In the future,a better interaction of network broadcast need a healthy network situation to purify the cyberspace,a rigorous management constitution to fix the limit of situation settings,the high quality and professional interactive contents to increase attention of network broadcast,the better technology of network broadcast interaction to enhance the interactive experience.Finally,the identity have been proved,the emotional have been cohered,the interaction ritual chain of network broadcast have been maintained for a long time.