Research On The Interaction Between Podcasters And Users From The Perspective Of Interactive Ritual Chai

In the "Report on the State of Chinese Language Life" released in 2021,"podcast" was included in the high-frequency vocabulary range of 2020,and the "ear economy" represented by podcasts is quietly emerging.From a single functional audio program nearly 20 years ago to a network audio service that integrates information exchange and deep interaction,podcasts have evolved into a "potential stock" in the new media era.Based on the research value of podcasts,this article attempts to analyze the essence,process,main types,and results of the interaction between podcasts and users from the perspective of interaction between podcasts and users,based on Collins’ theory of interactive ritual chain.It elaborates on the essence of user interaction and explores strategies for the development of podcast interaction.In terms of research methods,focus group method is used to collect materials,and Nvivo12 software is used to analyze according to the principle of Grounded theory;And through questionnaire survey data,visually display the current situation of users using podcasts and their attitudes towards interactive issues.Research shows that the interaction between podcasts and users belongs to a natural ritual of virtual presence and strong accompaniment;During this process,users generate diverse attention and form a fixed fan base,but their sense of unity is relatively weak;The benefit of emotional energy is an important purpose and result of interaction;The interaction methods can be divided into strong interaction and general interaction,and the main types of interaction include self interaction of the host,face-to-face interaction,and offline interaction;The effect of layered interaction varies depending on user activity;The significance of the interaction between the two creates a "comfortable object" in the audio space;In response to the current situation of interaction between the two,development suggestions are proposed to strengthen the ability to create memes,improve user payment,and innovate emotional interaction methods.Finally,by integrating the research results and drawing on the interactive ritual chain model,the author constructed a flowchart of podcasting and user interaction,and expressed optimism about the development prospects of podcasting.