A Study On The Ritual Communication Of The Seventh Anniversary Of The Establishment Of Ininner Mongolia Autonomous Regin

On the afternoon of August 8,2017,the celebration of the 70 th anniversary of the establishment of Inner Mongolia Autonomous region was held at the Minority Culture and Sports Center in Hohehot.Inner Mongolia Autonomous region is the first provincial minority autonomous area in China,which sets a good example for our national regional autonomy system.The celebration is a ritual celebration,in which media events act as an invisible link.With the "multi-screen" media participation,people from different groups gather together in a co-existing ritual space.The anniversary plays an important role in building national identity,integrating social consensus and inheriting national culture.Ritual communication is a cultural knowledge creation activity within the scope of local practical activities of human communication with language as the core.It has a broad theoretical extension and involves the study of "ritual".This paper takes the celebration of the 70 th anniversary of the establishment of Inner Mongolia Autonomous region as the object of study.The paperuses the literature analysis method and the case study method.It discusses the ritual characteristics,modes and functions of the ceremony of celebration of the 70 th anniversary of the establishment of Inner Mongolia Autonomous region.As a media event,the celebration of the 70 th anniversary of the establishment of the Inner Mongolia Autonomous region is a symbolic ceremony for social information communication which based on the symbolic communication.It relies on the dual expression of hearing and vision.A variety of media creates a ceremonial atmosphere and set off a common feeling of being on the scene.It enables the audience to participate in the exhibition activities that gather the characteristics of the ceremony in various ways.The ritual props,scripts,performers and audiences are all ready.A sacred connection beyond personal interests and daily life connect with the whole community organically.The media events open the curtain gradually.