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Analyze The Internationalization Strategy Of Huawei

Posted on:2019-07-27Degree:MasterType:Thesis
Country:ChinaCandidate:F CaiFull Text:PDF
GTID:2428330566485356Subject:International Business
Abstract/Summary:PDF Full Text Request
Since the "Reform and Opening" of china,a small part of China's enterprises have been embedded into the global network of commercial relations through inward internationalization.However,compared with those large multinationals in the international market,most of China's enterprises are still at a very low level of internationalization Location,and often in a non-core position of the entire relationship network.Among them,Huawei actively implemented its international strategy and successfully entered the international market.Therefore,Huawei's successful experience in the implementation of internationalization strategy has profound reference for our country's enterprises to "go global" better.Based on this,this article analyzes Huawei's internationalization strategy choices from the perspective of relational networks and discusses the implementation of Huawei's internationalization strategy.First of all,after elaborating the research background,purpose and significance of the dissertation,also explain the content and method of the dissertation as well as the possible innovations and shortcomings;Secondly,clarify the definition of core concepts and summarizes the previous literature mainly from the aspects of the relation network,the enterprise internationalization and the connection between the relation network and the internationalization of enterprise;After that,based on the three factors of network position,relationship strength and the network size to analysis the international development path of enterprise internationalization strategy;Then,in case of huawei company,simply introduce huawei company's basic situation,including huawei industry and market status,and analysis huawei's internationalization development present situation as well as huawei company internationalization strategy under the relations network,and do detailed analysis of it from two aspects of strategy formulation and strategy implementation;Finally,try to sum up some good inspiration to our national enterprise from what we have analysis from Huawei before.
Keywords/Search Tags:Internationalization, Relations network, Huawei
PDF Full Text Request
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