Research On The External Communication Of Nanchang City Image From The Perspective Of Overseas Students In Nanchang

From the perspective of the other,this paper combines quantitative research with qualitative research.Through literature review,questionnaire survey,interview analysis and other research methods,the author investigated the overall impression of international students on Nanchang city.Through the comparison between the city image of The Hero City of the World created by Nanchang and the image of Nanchang city in the eyes of international students,the author analyzes the existing differences and the reasons for the differences.On this basis,the author explores the new ideas of Nanchang city's external communication.In this paper,SPSS statistical analysis software was used for descriptive analysis and difference analysis of the collected questionnaire data,and the following conclusions were finally drawn:overseas students have a general view on the image of Nanchang city,they most recognize the environment of the city;Overseas students mainly rely on interpersonal communication and new media to understand the image of Nanchang city;nationality,age,residence time,religious belief and Chinese proficiency in individual factors have significant influence on the image of Nanchang city in the mind of overseas students.By studying the international image of Nanchang city in the minds of international students,the author finds out the problems in the process of Nanchang city's external communication and explores the feasible path of Nanchang city's external communication.On the one hand,it can grasp the key content of Nanchang's external communication and enhance the effect of urban external communication;on the other hand,it can sum up the general laws and strategies of urban external communication,and provide reference for other cities similar to Nanchang.