Study On The Media Image Of Nanchang City

If a city looks like a living body,the image of the city is the soul of the living body.A good city image can promote the sustainable development of the city's economy,culture,society and other undertakings and become the core force of urban competition.The image of a city is the comprehensive impression of the public on a city,and the public's cognition of a city is partly derived from the media,it is the media image of the city.The purpose of this paper is to explore the appearence of the local city media image.Select the reports of WeChat Official Account of NanChang evening news as the research subject,through sampling,data analysis,statistic and the method of content analysis,analyse the local media reports of NanChang,summarize the medium image of NanChang.First of all,the method of statistic and analysis has been taken on to reported amount,category,issues,form,inclination and arrive at a conclusion that the category is mainly with the people's livelihood news and political news,and the news style is given priority to convey messages,and the report form is more like the diagram text combine,more in neutral news,both positive and negative news are equal;Then,this paper respectively from the city media image of the government,economy,urban environment,folks,culture,technology about six main aspects to do the essential data analyse.Simultaneously,unscramble the representative reports.Summarised that under the media report,the image of the urban is good,especially for the high-speed development and modernization,eco-friendly,rich in cultural deposits,transport network and infrastructure has increasingly sophisticated,economic and trade with science and technology have good opportunities.Besides,there are some soft images need to be improve such as service-oriented government,the appearance of a city,the citizen quality.Finally,This paper analyzes the problems existing in the media of the city image,and puts forward that local media should balance the news report,strengthen the form and depth of report,strengthen the communication and marketing consciousness of the city image,so as to promote the good image spread of NanChang.