Research On Wechat Communication Regulation Under The Guidance Of Mainstream Ideology

With the deepening development of the information society,the influence of emerging media is gradually increasing.The promotion and operation of WeChat,an instant messaging service,opens the door of "we media",and WeChat social media has become the first choice of social software for many netizens,especially young people.The development of the Internet is two-sided,and the prosperity of social media has brought both opportunities and challenges.WeChat field itself is virtual and semi-anonymous,which breeds a series of negative phenomena such as rumors,false news and remarks that vilify national interests.In the face of all kinds of unreasonable representations in WeChat communication,we should firmly guide the mainstream value thought and grasp the law and trend of media development.We should not only use mainstream ideology to guide the in-depth development of the media,but also use the power of the media to spread the positive energy and main melody and occupy the commanding heights of mainstream values.This paper analyzes the growth trend of WeChat in the Internet environment,and explores the internal contradictions and problems in WeChat communication.Firmly correct position and method,with mainstream ideology to guide the positive development of WeChat communication.In this paper,the internal relationship between mainstream ideology and WeChat communication is sorted out,the current investigation on the relationship between WeChat communication and mainstream ideology is described,and the related cases of problems in WeChat communication are listed.Combined with laswell's "5W" communication mode,effective regulatory measures are proposed for WeChat communication.The paper is divided into five chapters: chapter one introduction mainly discusses the background and reason of the topic selection,research significance,domestic and foreign research status,research methods and innovation points of the paper.The second chapter focuses on the theoretical system of ideology,mainstream ideology,WeChat communication and WeChat communication regulation from the aspects of connotation,characteristics and functions,and clarifies the connection between mainstream ideology and ideology.The third chapter focuses on the analysis of the internal logic of WeChat communication regulation under the guidance of mainstream ideology.In the era of we media,there is a necessary connection between the spread of mainstream ideology and WeChat.The mainstream value should strengthen the interaction and integration with the media,understand the law of media development,use the power of the media,strengthen the mainstream authority,occupy the emerging public opinion field;WeChat needs to be standardized under the guidance of mainstream ideology and mainstream value.WeChat communication regulation is the method to practice the core socialist values,the public opinion basis to realize the "Chinese dream",and the requirement to carry forward the main melody in the new era.In the new era,we should actively purify the space for public opinion dissemination,build an interactive platform for officials and citizens,know public opinion,and deepen the influence of mainstream ideology.In the new era,we should actively promote the mutual integration and communication between media and mainstream voices,spread positive energy in a way that is popular with the public,and grasp the timing,degree and efficiency of media and the main battlefield of public opinion.The fourth chapter mainly expounds the phenomenon of WeChat communication anomie.Using the questionnaire survey platform on star network,the questionnaire is distributed randomly to the public and collected and sorted out in real time.SPSS statistical analysis technology is used to analyze and process the valid questionnaires collected.By means of questionnaire survey,the existing problems in WeChat communication are understood,the causes of the problems are analyzed,and the corresponding solutions are put forward,and the current situation of WeChat communication regulation is analyzed.The fifth chapter puts forward the regulation countermeasures of WeChat communication from the five aspects of the subject,content,channel,object and effect.The state,enterprises and society should strengthen joint efforts to cultivate opinion leaders and build mainstream public accounts.Strengthening the voice of mainstream ideology;In order to ensure the purity of the communication space,we should strengthen the control of the communication content,implement key words filtering,and establish an effective supervision and early warning mechanism.Implement the management model of hierarchical management and power and responsibility balance,strengthen the push of mainstream public accounts,regulate the business practices in the circle of friends,and correctly guide private conversations;Improve users' media literacy,guide netizens to make rational suggestions,operate the real-name management model,and respect the implementation of netizens' rights and interests;We will strengthen WeChat to monitor public opinion and enhance thegovernment's ability to respond to emergencies.