Research On The Difficulties And Countermeasures Of The Mainstream Ideology Communication In The New Era

Mainstream ideology is the ideological system that occupies the dominant position and plays a leading role in society.This article studies the problem of mainstream ideological communication in the new era,summarizes the basic experience and practical dilemma of mainstream ideological communication,finds in-depth reasons that affect mainstream ideological communication,and explores effective ways to promote mainstream ideological communication.It is of great significance to build up the faith of Marxism,strengthen the authority and credibility of the Party and government,enhance social cohesion and centripetal force.Ideological communication has the characteristics of pluralism of the subject,ideological and political nature of the content,interaction of the process and complexity of the communication struggle.In the new era,the main contents of the mainstream ideology communication in China are the Marxism,Socialism with Chinese Characteristics,the Party's line,principles and policies,and core socialist values.Doing a good job of propaganda and ideological work in the new era is an inherent requirement of ideological construction in the new era.,an objective need to meet the challenges in the field of ideology,and an effective measure to fill the shortcomings of ideological construction.The mainstream social ideology in the new era has achieved good communication effects,and it has formed basic experiences such as forming the communication process led by the party and government,forging a communication subject with firm political beliefs,adhering to the communication guidance required by the people,and integrating various forms of communication carriers,etc.At the same time,the mainstream ideological communication also has the problems and difficulties,such as the uneven communication subjects,diverse levels of communication audiences,monotonous content of communication,stiff and rigid communication words,traditional solidification of communication methods,and complicated environment.The main factors affecting the mainstream ideological communication include the conflict between the giving of the communication subject and the needs of the target audience,the contradiction between the discourse pattern and the traditional cognition of the target audience,and the opposition between the interpretation of text theory and the elimination of reality.As a result,we should strengthen mainstream ideological communication in the new era.Based on this,we must firstly strengthen the subject of the mainstream ideological communication,ensure the authority of the Publicity and Education Department,strengthen the responsibility of mainstream media,guide and standardize platforms of We Media,and cultivate network opinion leaders.Secondly,it is necessary to innovate the content of mainstream ideological communication,adhere to the people's nature of communication orientation,pay attention to the scientific setting of issues,and highlight the precision of communication content.Third,we must optimize the mainstream ideological discourse system,grasp the mainstream ideological discourse power,increase discourse supply,and change the way of discourse expression.Fourth,it is necessary to supplement mainstream ideological communication methods and give full play to the effectiveness of organizational communication,interpersonal communication,mass communication,and cultural communication.Finally,it is necessary to deepen the guarantee of communication and focus on improving the capabilities of the grassroots ideological work team.,promote the national ideological and moral education project,improve the early warning mechanism of public opinion environmental supervision,and improve the special incentive and compensation mechanism.