From "Tool Rationality" To "Human Subjectivity"

The concept of "algorithm" has a long history,but it has brought a new connotation in the application scene of the news communication industry,and has become one of the landmark words that enable human beings to enter the era of intelligent communication revolution.Among them,the news distribution process also relies on algorithm technology to complete its own intelligent turn,achieving a qualitative leap in the scale and distribution of news information distribution.However,this paper believes that individuals in the field of communication have a "technical myth" when they are exposed to intelligent news distribution algorithm technology.They are characterized by the fact that users do not understand and recognize algorithmic distribution techniques like being familiar with platform information services,so that they are so immersed in the"algorithm unconscious" state.This kind of "unconscious" state,while highlighting the superior effect of algorithm distribution,has obscured the "childlike" influence in the early stage of algorithm technology application,resulting in the emergence of "tool rationality prevails and value rationality micro" in the news communication field.The result is that the distribution of the algorithm invisibly damages the balance between the human body,the senses and the psychology,and the subject of the communication field faces the threat of "alienation",namely:"trust alienation,responsibility alienation free alienation and human alienation.,This paper believes that "trust alienation" refers to the algorithm as the representative of the "life" of the machine,and infinitely close to the "carbon-based life"situation into the "people-centered" news communication community,which is not controlled and recognized by human beings.The spread of knowledge has plagued the already fragile foundation of trust in the news communication community."Tree Alienation" refers to the "algorithm logic" hidden behind intelligent news distribution,which redefines the freedom of platform information consumers and communication creators,so that their original limited freedom is woven into the algorithm standard and become less free."Responsibility alienation" refers to the fact that on the one hand,the algorithm of "intermediary" as a news distribution blocks the gaze of human actors,making them invisible to the consequences of their actions,thus making the behavior of human communicators unpredictable;On the other hand,algorithm,the new distribution subject,can not effectively fulfill the responsibility of news distribution when they actually take tasks of distributing news information."Human alienation" is characterized by:the personalized news recommendation algorithm induces the "individual view" of inflation,which makes the personality development deviate from the normal track and falls into an anxiety state.Based on the above-mentioned phenomenon of communication ethics anomie,this paper believes that it is necessary to trace the causes of ethical anomie from the technology itself and the application of technology,so as to better understand the cause and understand its consequences.The final goal of this paper is still to implement the fundamental tenet of "people-centered".It is believed that the negative impact of the distribution of circumvention algorithms must ultimately start from the communication consciousness and communication behavior of restraining people,emphasizing the important value of the system that the cultivation of responsibility ethics awareness and the practice of responsibility ethics for the construction of new communication ethics in order to finally improve the "instrumental rationality" situation in the field of intelligent news distribution,urge "algorithm to good" and return to the ultimate proposition of human subjective existence.