An Empirical Analysis Of Online Media Image Construction And Audience Cognitive Bias In Inner Mongolia

Through the analysis of the content of online media about Inner Mongolia information and the audience survey,this study found that there is a certain degree of deviation between the audience and the content and form of online media construction in three aspects:acceptance,satisfaction and selectivity of relevant information.These deviations are essentially inconsistencies between media construction behavior and audience cognition,and in the process of forming the deviation between online media image and audience cognitive image in Inner Mongolia,it is mainly affected by the processing method of communication information,communication purpose and concept.These deviations will affect the effect of image shaping in Inner Mongolia or border ethnic areas,and the media can narrow the deviations through strategies such as image information integrity construction,agenda setting influence maintenance and channel platform effectiveness improvement,and improve the validity of image construction in Inner Mongolia or border ethnic areas,so as to show a more objective and comprehensive region Image.