Analysis Of The Market Development Of IReader Technology

At present,in the market environment where Internet giants have entered the digital reading market,iReader Technology has always been in a leading position in the mobile reading industry,and its market expansion strategy is very valuable for the development of other companies in the industry.This article first takes the development status of the mobile reading market as a background,briefly summarizes the market development environment of iReader Technology,and understands that in today's mobile reading field,Internet giants outside the industry continue to invade,forming a fierce market competition environment.And according to the data survey,the analysis shows that the different stages and development characteristics of the iReader technology in the market development process provide clues for exploring how to expand the market.Secondly,starting from the general content of market expansion,this article analyzes the market expansion strategy of iReader in detail.It is mainly described in accordance with the logical steps of market research——market positioning——promotion—— business development,and then analyzes how to occupy the market through accurate market positioning and efficient marketing strategies in a crowded market environment,and how to continuously Expand the market size and become the leading enterprise in the field of mobile reading in China.Finally,based on the market expansion strategy of iReader and the market environment at home and abroad,the possible market challenges of iReader in future market expansion are analyzed,that is,the lack of competitiveness in online literature,the lack of independent copyright,the weakening of technological advantages,and the gradual introduction of product features disappear.Then,this article finally puts forward some suggestions for improvement,such as maintaining high-quality products,strengthening technological innovation,insisting on developing markets with high-quality products,and in addition,innovating the market operation model and actively exploring overseas markets.