Dairy Marketing Ethics Study On Evaluation Model And Its Application

With the development of social productivity and the economy,about their living standards and quality requirements are also getting higher and higher.And these are specific to the daily consumption of products and services.Enterprise is provided as an integral part of these products and services,while providing high quality products and services to meet,on the other hand also needs to provide these products and services at the same time,achieving value and profit.High quality business to the community and provide consumers with a wealth of products and services,as well as to contribute to society;whereas the inferior enterprises to seek their own interests,subject to legal and ethical principles in marketing activities,to the detriment of community interests and the interests of consumers.The dairy industry as an important part of the food industry,marketing ethics problems of those years is particularly outstanding,and therefore,we need to explore and resolve from the practice in theory how dairy enterprise in order to better comply with legal and ethical standards,fulfill our social responsibilities.This paper is divided into five parts:The first part is an introduction.The Main is the background and significance of the paper,a summary of domestic and foreign research results,description of the main method,content and framework of this research.The second part is the moral evaluation of dairy enterprise marketing ethics and evaluation model.Firstly,the theoretical basis of the overall model;Next,composition went on to describe the model and the basis of the principles established and then established a relatively complete secondary indicators evaluation model.The model includes a 5 level indicator and 21 secondary levels the indicator.In combining the results of previous studies scholars and relevant theories,based on the established moral culture dairy companies,dairy enterprise product strategy morality,the morality of dairy product pricing strategy,distribution strategy morality dairy products,dairy products this promotion strategy morality five-level indicators;then establish secondary indicators of the level indicators based on the core covered.The third part is the dairy industry marketing ethics profiles.Firstly,the dairy industry overall profile;Secondly,the dairy industry marketing ethics profiles;finally insights dairy marketing ethics profiles.The fourth part is the empirical analysis.This part of the application part of the evaluation model,and it is a core part of this article.First,the dairy business marketing ethics evaluation model;Secondly,dairy marketing ethics empirical analysis and evaluation;Finally,dairy marketing ethics analysis of evaluation findings.According to the evaluation index system and evaluation model established in this paper listed dairy companies marketing moral status evaluation,the evaluation results obtained;combined with practical application,summarizes the advantages and limitations of paper constructs evaluation index system.The fifth part is to enhance the dairy industry marketing ethics countermeasures.According to this research,on how to improve the moral standards of corporate marketing of dairy products made thinking.