Rational Ponder On The Construction Of Contemporary China Enterprise Ethics

Thirty one-year reform and opening up, the Chinese enterprise is experiencing rapid growth and development.while enjoy the economic achievements, the enterprise also expose many questions. Mainly lack of moral responsibility for the enterprise, corporate culture weakness, extremely lack of corporate integrity, etc…Each kind of business crisis's occurrence reflects such a requirement: in addition to laws and regulations from the government constantly refined, enhanced law enforcement efforts, Chinese enterprises should consciously develop a sense of moral responsibility. Government-led external administrative constraints, only the awareness of corporate social responsibility is reflected in the initial stage of enlightenment, ethics training within the enterprise, is the top priority of the future development of enterprises. Enterprise ethics is the values of good and evil orientation when enterprises are dealing with the relationship between internal and external, moral concept, moral beliefs and moral standard when regulating the .relationship between internal and external. It shows us a total of ethics concept,moral sense,moral target and moral ideals that all enterprises have. Enterprise ethics is the intrinsic request of modern market economy development. The market economy force enterprise to become their own decisions, self-financing of business entities. Under this form, ethical and moral constraints on business behavior also play an increasingly important role. Enterprise ethics associate the benefit that related to those between enterprises and individuals,enterprises and society with ethics, then form a basic regulation guiding behavior of enterprises, and playing a crucial role in harmonious and orderly development of enterprises and society.In this article, the guidance of Marxism ethics, economic ethics from the perspective of the use of theory with practice, multidisciplinary and other methods, the meaning of business ethics, the rise and the internal, external, ethical conduct comprehensive combing, and the concept of corporate moral responsibility and depth of content, in this based on the proposed core of business ethics - moral responsibility.The enterprise moral duty's fulfillment is the enterprise ethics construction key point. Then for the current phenomenon of China's enterprises and causes of Ethics research and rational analysis leads to a consistent construction of contemporary Chinese the basic principles of business ethics and effective ways, the purpose of starting a business designed to foster self-reflection from the inside out the principles, construct a system that can be representative all economic benefits from enterprise and values of ethical of ethical norms, which regulate enterprise behavior, strengthen moral obligation to fulfill, for the sustainable development of enterprises to provide theoretical and practical guidance.