Y Coin Company Marketing Strategy

In recent years,as our country macroscopical economy develop steadily,Chinese investment in the development of the market is relatively swift and violent.Driving China's economic "three carriages":consumption,investment,exit.At present,due to the appreciation of the renminbi and the international financial crisis caused by the export of our country is severely impaired,facing the difficult situation of adjustment of industrial structure.Therefore the Chinese government to boost domestic demand,increase investment of macroscopical development strategy.Consumption and investment are the two" carriage" show hopeful situation,especially the investment idea promotion,make the investment market has become the economic development of a hotly contested spot.Due to the current international financial crisis,the domestic stock market is in a downturn,real estate is under the government's macro-control,the precious metals investment goods began to become new favorites,in recent years developed very rapidly,more than 30%annually to the rate of growth.Chinese coins is with a particular theme,is authorized by the state for the people's Bank of China designated national mint and the design and manufacture,by the National Bank plans to issue legal tender.Commemorative coins are usually in honor of our great political events in history,such as traditional culture has special significance in things and released.Commemorative coins of the main role is to satisfy the public collection of requirements,but not for circulation.Subject specific and limited edition is the main characteristic of commemorative coins.Chinese people's issue of the precious metal commemorative coins because of his authority,not only by domestic collectors of all ages,more attracted very investors intervention.Precious metal commemorative coins due to the adoption of the gold,silver and other precious metal casting,gold and silver originally belong to scarce resources,so the price has been rising,to preserve and increase the value of the function.Compared with foreign market China money market demand only just is excited,competitors are increasing.How in the fierce market competition environment and grasp the opportunity,to defeat the competitor,obtain more target customer groups,strengthen customer loyalty,make the company's brand recognition,had become each coin company set up marketing strategy is the key.Based on the classic marketing theory as the basis,to the Y coin company marketing strategy as the object of study.Using the combination of qualitative analysis and quantitative analysis method,from the Y coin company marketing environment analysis of PEST,STP and 4PS marketing strategy marketing strategy in the aspects of Y coin marketing practice has conducted the system research.Summed up Y coin company more comprehensive and systematic marketing practice,and put forward in favour of Y coin company marketing campaign targeted suggestions.The research for the analysis and improvement of Y coin company marketing strategy as well as the Y coin brand marketing practice provides a reference,and is based on the fact that the precise marketing strategy in the increasingly fierce competition of market segments on the importance of coins.At the same time,through to the Y coin company marketing strategy deeply,conduce to reach Y coin company increase sales and market share,for the Y coin company to attract more new customers resources,strengthen customer brand loyalty,brand image.