Research On The Influence Of Consumer Preference On Network Standard's Competition In Complex Networks

In the era of Network Economy,there is a fierce competition between the products with similar functions around technological standards.In the Network Economy,the Network Effects has important influence on Network Standard's Competition.Network Effects makes the result shows positive correlation between level of consumer's utility and the size of Products Network.The related companies face a practical problem that how to strengthen Network Effects to seek competitive advantage based on complex network's relationships between consumers in the Products Network and by adjusting the Network Topology Relationship between consumers to affect Consumer Preference.At first,this article has reviewed the development of Network Effects Theory and the description of Network Consumption Function,as well as Network Standard's Competition Theory.We find that while problems of Standard's Competition have more studies in paradigm of Neoclassical Theory,but the related problems of Standard's Competition in Complex Networks began to be studied step by step in recent years due to the lack of tools for research about Complex Network Topology and its evolution.It is necessary to further study the influence of Consumer Preference on Network Standard's Competition in Complex Network.Previous researchers divided Consumption Function into Basic Utility and Network Utility.On this basis,this paper further elaborates the influence factors of Basic Utility.The factors include Security's preferences of products,preferences that can meet the basic demand of consumers,Consumer Preference of inertia and functional preferences of products.After that,this article analyzes the influence factors of Network Utility.It includes number of topological relationships can be called and number of subgroup in network.Through the analysis of subgroup's influence on information effectiveness,this article divides information effectiveness into effectiveness of information's transfer and effectiveness of information's gain.And it shows positive correlation between effectiveness of information's gain and number of subgroup.At the same time,it shows negative correlation betweeneffectiveness of information's transfer and number of subgroup.Therefore it includes mathematical optimization about seeking competitive advantage depend on subgroup's building.This article verifies the mathematical optimization of the subgroup's building in Exploring Complex Networks based on method of Agent Based Simulation and finds a reasonable range of subgroup's optimal number.The result shows that the reasonable range of subgroup's optimal number is about(7,12)in Exploring Complex Networks.Based on the same method,this paper gets the reasonable range of subgroup's optimal number in Scale-free Networks.The article finds that in Scale-free Networks,this optimal number is affected by important nodes because of Scale-free Networks has scale-free property.But the result in Scale-free Networks shows that the reasonable range of optimal number is about(7,12)too.At last,this article makes further validation by positive analysis based on questionnaire's survey and shows that conclusions in this paper are highly consistent with results of positive analysis.These conclusions have very important influence for companies who take part in Network Standard's Competition.This article puts forward the proposal for companies to participate in Network Standard's Competition.