Study On The Operational Model Of Village Tour Network E-commerce Platform

Rural tourism has developed rapidly under the advocacy of the state,and with the advent of the Internet+ era,the trend of rural tourism informatization in the future is immeasurable.The Notice of the National Tourism Administration issued the “Tourism + Internet” Action Plan issued in September 2015,pointing out that the rural tourism e-commerce platform is listed as a “tourism + Internet” key action,using the Internet to comprehensively improve the management of rural tourism.,service,marketing level.It is of great significance to the sustainable development of rural tourism in China by establishing a rural tourism e-commerce system,integrating offline rural tourism resources,and promoting the promotion and marketing of network channels.Rural tourism informationization is a necessary condition to promote the development of China’s rural tourism industry.Under this background,it is imperative to develop a rural tourism e-commerce platform.This paper mainly studies the theme of the online operation mode of the village tour network.On the basis of expounding the development of the village tour network platform,it first systematically sorts out the unsound operation mode of China’s ecommerce platform,and the low quality and homogenization of rural tourism products.Influencing factors such as the lag of tourism online software construction;Secondly,comparative analysis of large-scale OTA platforms such as Ctrip.com,summarizing some existing advantages and problems of the village tour network,and based on the strategic planning of the village tour network and the smart rural tour mode,Four modes of global tourism one plus four landing mode,urban and rural connected tourism poverty alleviation mode and tourism destination marketing mode,explore the actual case of the village tour network,propose improvement measures and safeguard measures according to its own problems,and promote rural tourism ecommerce The development of the platform,adjust and improve the application of information;Finally,through the relevant research,provide specific suggestions for improving the quality and efficiency of China’s rural tourism e-commerce platform,in order to better realize the three main bodies of government,enterprises and tourists.Communication between the three.