Fast Fashion's Social Media Marketing

With the rapid development of internet technology and social applications,it sparked lots of different needs of people,also bring lots of marketing model to company.Undoubtedly,social media is ultimate important in digital marketing.On one hand,our fast fashion industries have an increasing development.However,it is not enough when we compare with the multinational fast-fashion brand.On the other hand,there are few of studies on Fast Fashion,Social Media Marketing and Gamification writing by Chinese academics.Therefore,I would like to study the Gamification 's strategy of fast fashion's social media marketing.Hoping can find out the advantages of UNIQLO and give some recommendations to Chinese local fast-fashion brand.There are two innovations of my paper,in terms of theory and practice.About theory,I review all resource about Social Marketing and Gamification,and I try to clearly define what is Gamification and refine the theory-frame about Gamification.About practice,I uses two methods which are case study and in-depth interview to study the thesis.And giving some recommendations to Chinese local fast-fashion brand.