Analysis Of The Network Marketing Strategies For Fast Fashion Enterprises

As one of China’s traditional industries, Garment industry plays an important role in economic development. China, the world’s most populous country, is the world’s largest apparel producer and consumer.Since the reform and opening-up, China’s productivity keeps developing, the apparel industry has grown in strength, but with the economic globalization, foreign clothing brands continue to enter our country, and our garment enterprises still follow the traditional mode of production and marketing strategies, product upgrading compared slow, higher marketing costs, coupled with the constant disappearance of the demographic dividend, reduced labor cost advantage compared to foreign garment enterprises, domestic garment enterprises in higher costs, at present, the development of China’s garment industry is facing enormous challenges. In reality, how to make the garment industry grow, developing of the times, we must work in all aspects, to arriving at the correct solution.Currently, a lot of fast fashion garment enterprises developed rapidly, such as UNIQLO, ZARA, C & A, etc., they are in the process of development based on its own and in line with the objective environment to develop their own marketing strategies. In this article, the fast fashion business internet marketing strategy is based on combining related marketing theories to online marketing strategies UNIQLO for example, the first part is mainly related to marketing theories analysis, including traditional marketing theories and network marketing theories, the second is a brief introduction to the fast fashion companies, including fast fashion definition, background, features and fast fashion marketing strategies feature, general introduction about UNIQLO; the third part is about UNIQLO’s marketing environment, including the macro environment and the competitive environment, part IV using STP analysis method, UNIQLO conducted a theoretical analysis, part V is the most important chapter, it details the various internet marketing strategy UNIQLO, the first six-part analysis of the implications of UNIQLO to bring China’s garment enterprises.