Analysis Of Indonesia Tourism Marketing And Promotion Strategy Facing China Outbound Tourism

According to WTO,tourism industry will have significant continuous growth between the years 2010-2030.The growth is represented by the escalating number of tourists worldwide.In the current era of the world globalization,tourism is one of the sectors that contributed substantially in the development and growthfor every countries,including Indonesia.Tourism sector has contributed the fourth biggest proportion to Indonesia's revenue after oil and gas,coal,and palm oil.Therefore,Indonesia tourism has important roles in supporting Indonesia economic.As a result,in Master Plan for Acceleration and Expansion of Indonesia Economic Development 2011-2025 of Indonesia tourism strategy,tourism is considered as the leading sector.In facing global competition,it is necessary to increase the number of foreign tourists to visit Indonesia by appointing five main tourism targeted market,with China as the main target.This paper study is about Indonesia tourism marketing and promotional strategies towards Chinese tourists.The competitiveness of Indonesia's tourism industry,especially in Southeast Asia country is not strong enough.The shortcomings of marketing and promotion strategies of Indonesia to capture the available potentials fail to provide the expected results.In this study,we use descriptive qualitative method,through the relevant literature to explain the Indonesian tourism marketing and promotion strategy and China's tourism market.This paper analyses the tourism resources and conditions of tourism in Indonesia,the marketing and promotion strategies of Indonesian tourism marketing using 4Ps and country branding approach.At the same time,through the analysis of Chinese consumers,Chinese tourists characteristics,and the motivation of Chinese tourists to travel to Indonesia,we can obtain information in order to study the potential of China's tourism market as Indonesia's main target market.Subsequently,analysis of China's tourism market conditions is useful to improve Indonesia marketing and promotion strategies.Through indepth analysis of a series of related discussions on Indonesia's marketing and promotional strategy towards Chinese tourists,we will find the weaknesses of Indonesia's marketing and promotional strategy.Furthermore,the analysis will obtain improved marketing and promotional strategy scheme in facing Chinese tourists.Through deep understanding of the potential and characteristics of Indonesia and China,it will deliver better development and inspiration to Indonesia Tourism industry and bring certain role to China Tourism Industry.