Study On Jiangxi Tourism Market Development Based On The Perspective Of Marketing Strategy

As the global population aging speed, the elderly tourism industry has gradually become an important part of the tourism market. China is currently one of the world's fastest ageing countries, and China's aging population both in absolute numbers or relative number are the highest in the world, and may not be changed in the future for a long period of time. In the trend of aging, the elderly tourism has a very broad prospects. From the late 90's of the last century to the present, the tourism industry of our country basically every year old to keep more than 3% of the rate of growth, but also attracted more and more attention on the elderly tourism research. But from the current elderly tourism market supply and demand relations, effective tourism needs of the elderly can not be met, both from Jiangxi and nationwide, the elderly tourism market overall performance is still very dull, the scale of the tourism market has not really formed, this is also the development of the aged tourism market offers an urgent demand.This paper at home and abroad on the general situation of the elderly tourism research were summarized, elaborated the concept and characteristics of tourism market for the aged, illustrates the global and domestic and Jiangxi Province, aging trend, expounds the relationship between aging and the elderly travel, the elderly tourism capacity and potential analysis. At the same time, the article on elderly tourism demand and supply in Jiangxi were questionnaire survey analysis, detailed analysis and data statistics and analysis of the result of the survey, mainly from the aspects of the basic characteristics of Jiangxi tourism market for the aged, elderly tourism consumer behavior characteristics, psychological characteristics and the relationship between supply and demand contradiction into, and draw the corresponding conclusions. The investigation and Analysis on the basis, the Jiangxi tourism market for the aged STP marketing strategy analysis, by the use of marketing STP marketing strategy, Jiangxi elderly tourism market segmentation, target market and market positioning of the proposed strategy in detail, provides the specific ideas for Jiangxi development of tourism market for the aged.