Research On Tourist Experience In Shaxi Ancient Town In Dali From The Embodied Perspective

In the context of the era of experience economy,the tourism needs of tourists are developing in the direction of quality and personalization.Whether the sense of tourism experience is good directly affects the development prospect and tourism income of the tourism destination.With the deepening of tourism experience research,the research perspectives are also diverse.This paper takes Shaxi Ancient Town in Dali as the research object,and explores the influencing factors affecting the tourist experience of Shaxi Ancient Town from an embodied perspective.On the one hand,this study can enrich the application of embodied cognitive theory in tourism research,and on the other hand,it can provide some ideas for the tourism development of Shaxi Ancient Town.First of all,this paper uses the literature analysis method to sort out the application of embodied cognitive theory in tourism,tourism experience,and the research status of Shaxi Ancient Town in Dali.Second,through the hornet’s nest,weibo platform widely collect tourists for shaxi town comments,using root theory of qualitative research method,through tertiary coding,write memo program of Dali shaxi town tourists experience the dimensions of the composition,connotation,construct influence factor model and put forward the research hypothesis.The model is composed of five dimensions: sensory participation,embodied communication,tourism landscape,tourism atmosphere,and tourism reception environment.It is assumed that the above five factors all have a positive impact on the tourism experience of tourists in Shaxi Ancient Town.After that,according to the rooted theory,the measurement items were designed and the scales were compiled.By using paper questionnaires and online questionnaires in combination,183 valid questionnaires were successfully collected,and the recovery rate reached 80.3%.SPSS software analysis tools to used the data,further verify the hypothesis,and proposed some optimization strategies to improve the tourist experience of Shaxi ancient town.The conclusions of this paper include: sensory participation,embodied communication,tourism landscape,tourism atmosphere and tourism reception environment all have a positive impact on the tourist experience of Shaxi ancient town,and the influence path coefficient is 1.006,0.310,0.469,0.449 and 0.134 respectively.In addition,this paper proposes to optimize the tourist experience from five aspects from the physical level: visual experience,auditory beauty,taste taste food,smell feeling comfort and skin feeling comfort.In terms of situational perception,specific suggestions are put forward from the two aspects of activating the history and culture and improving the reception environment.