Study On Tourism Service Promotion Strategy Of Changbai Mountain

Since 2012,the number of Chinese tourists outbound tourists has ranked first,and China has become the world's largest tourist source country.However,under the aura of the two "first",the overall level of China's tourism service is not high,which restricts the sustainable development of China's tourism industry.Therefore,China's tourism service development strategy needs to be adjusted,and the overall service level needs to be improved,which has become the general trend.On August 18,2015,in order to accelerate the improvement of tourism service level in China,the State Tourism Bureau issued a "notice on the development of the" national tourism demonstration area ".From then on,the concept of whole domain tourism led the new development of tourism.In February 5,2016,262 national tourism demonstration zones were approved for the first time.Among them,the number of Jilin province was the first in the country,and 15 of the founding units were listed on the list.Changbai Mountain nature reserve is the "leading" tourism of Jilin Province,how to explore and realize the whole domain tourism,which not only has a positive reference to the development of Jilin Province,but also for the development of the national natural ecological scenic area.This article reviews the course of Changbai Mountain's tourism development,summarizes the achievements and finds out the reasons,and puts forward some suggestions on the development strategy of Changbai Mountain tourism service.The research focuses on the upgrading strategy of Changbai Mountain's tourism service development.Specifically,first of all,we comb the historical evolution and achievements and present situation of Changbai Mountain's tourism service development.Secondly,it discusses the problems and reasons of Changbai Mountain's tourism service.Third,guided by the concept and strategy of global tourism,suggestions on improving the level of tourism service in Changbai Mountain are put forward.