Overcoming Cognitive Barriers In Sme's Internationalization

In recent years,a large number of enterprises go to the outside world and compete in the international stage,but the economic main body--the small and medium-sized enterprises in the internationalization are encountering severe cognitive legitimacy constraints due to low recognition from overseas customers and other stakeholders.The strategic alliance is regarded as an important means for enterprises to seek legitimacy,but few studies focus on the acquisition of cognitive legality in the context of the alliance.Current research suggests Isomorphism effects and demonstration effect is an effective way of obtaining cognitive legitimacy,but less on technology in the role of legitimacy acquisition process,also lack of attention to the influence of organizational resources.However,the cognitive legitimacy obtained by the above is still vague and needs to be further explored when confronted with multiple stakeholders.Therefore,this study will be based on the SME in our country building alliances with well-known enterprises,to explore the relationship between the degree of resource complementarity and the outcome of cognitive legitimacy.Firstly,based on the 27 cases of the subject,the paper observes the significance of the degree of resource complementarity and the acquisition of cognitive legality.The basic rules were obtained by qualitative analysis of 10 representative cases.Finally,This study built an analysis framework with alliance development stages and key stakeholders as the two analysis dimensions to analyze the different functions and relations of demonstration effect and construct the theoretical model through the level differences in resources complementary dimensions five league success alliance.Finally,summarizes the findings and puts forward the direction of further research on the deficiency of the present study.This study shows organizational learning in an alliance has an isomorphic effect on alliance partners and other key stakeholders;the effect of technology learning in alliance,on the one hand,through improving the economic benefits of product quality improves the cognitive acceptance of key stakeholders,while on the other hand influences the cognitive acceptance of the key customers and potential customers through the demonstration effect of the alliance partners.This study will promote a theoretical understanding of the legitimacy of cognition in the context of alliances,and will serve as a guiding role for Chinese enterprises to overcome cognitive barriers in internationalization through alliances.