Study On The Application Strategies Of Xi'an HS Electric Company Marketing Informationalization

Marketing information management system based on the information economy,private individuals and organizations by creating,delivering and exchanging value products,to meet the needs and desires of the social activities and management.It is the marketing concept is a novel,its core is in the new economic conditions,the rapid development of modern information technology,the enterprise value chain to create integration,enhance the core competitiveness of enterprises,enhance the value of whole value chain,provide better service to the customers.Information system of marketing management in this paper as well as its strategy and related problems.At first,this paper analyzes the current situation of theoretical research and application of the marketing information,including research background,research status at home and abroad and the practice situation,concept,significance,strategy and the way of marketing information,and carries on the detailed introduction to the marketing strategy and the marketing of the network,which provides the theoretical basis for the research.Secondly,the paper analyzes the application of Xi'an HS Electric Company enterprise marketing informatization market.Taking Xi'an HS Electric Company enterprise as the representative of the power equipment manufacturing enterprises,research marketing informatization market environment,demand analysis.Again,the paper analyzes the marketing informatization current situation and SWOT of Xi'an HS Electric Company enterprise,including the development of the market marketing information system and its application in the present situation of the pre-sale,sale and after-sale,from the internal strengths and weaknesses,external opportunities and risk,strategic opportunity to do a SWOT analysis of Xi'an Xi'an HS Electric Company information marketing.Finally,using marketing of the brand marketing strategy,price differentiation marketing strategy,relationship marketing strategy,integrated marketing strategy and cooperation strategy,digital marketing strategy to research Xi'an HS Electric Company informationization application marketing strategy and put forward the way to the implementation of the marketing information strategy and operation security,so as to provide reference to the research on marketing strategy of enterprise information and path selection to our country electric power equipment.In this paper,combining theory and practice of marketing information,using the theory of learned knowledge and methods to solve specific problems encountered in practical work,aimed at the analysis of some practical application value of marketing informationization strategy,provides some references to formulate marketing informatization strategy scientifically and enhance market competitiveness for the power equipment manufacturing enterprise.