Research On The Impact Of Social Eating On Healthy Food Consumption Of Teenagers

Since the beginning of time,the importance of food has been emphasized as“Bread is the soul of life”.In recent years,there have been lots of food problems.So food health and safety as social hot spots bring food back to the public.Teenagers,who have high physical demands for nutrition,are in the growth period,in which food intake and dietary structure are especially important to growth,a healthy body weight,and short term and long term health as well,so young people have higher requirements for health and safety of food than other populations.Although the country has adopted a macro-strategy and policy to ensure the food health of young people,the results of the lancet study show that the state of young people's food health is still very serious.This suggests that the healthy diet guide is missing in teenagers' micro environment.We must identify the factors according to the social environment of teenagers,and explore the mechanism of teenagers' healthy food choices,in order to improve the state of unhealthy food consumption of teenagers.Foreign scholars has already started in the field of teenagers' food consumption,while the domestic is still in the state of relative blank.Influenced by traditional Confucian culture,Chinese people show significantly different from the western in social orientation and relationship orientation.Contemporary youth who are in the face of the double impact of traditional culture and international culture,differ from the youth of western society in the aspect of value choice and behavior.Therefore,it should be combined with the characteristics of Chinese teenagers to study the food consumption.Research of teenagers' food consumption is fruitful.The factors influencing food consumption of teenagers are divided into three categories: personal,social and macroscopic system.And most of the current research only study one factor,however,in the real environment,these factors are not completely independent,on the contrary,there are interaction between each other,in this way,it makes no sense to study only one factor.In this paper,on the basis of literature review,we explore the influence and mechanism of social eating--eating with family and eating with peers,on healthy foodconsumption of teenagers according to social learning theory,and combine with actual situation of the only child to discuss the basic boundary.First of all,we conduct literature review and comb about all the variables.On the basis,we put forward the conceptual framework and seven hypotheses.This paper adopts questionnaire method,which is issued by the middle school students in Changchun city,with a total of 1004 copies.Then we use SPSS 21.0 and AMOS 17.0 to process data,and test hypotheses.The conclusions are:(1)Eating with family has a positive influence on the healthy food consumption of teenagers,(2)Eating with peers has a negative influence on the healthy food consumption of teenagers,(3)There is interaction between eating with family and eating with peers,(4)Family identity mediates the positive effect of eating with family on the healthy food consumption of teenagers,(5)Peer identity mediates the negative effect of eating with peers on the healthy food consumption of teenagers,(6)The only-child status of teenagers will moderate the effect of eating with family on family identity,(7)The only-child status of teenagers will moderate the effect of eating with peers on peer identity.According to the above conclusions,the following management inspirations are obtained: firstly,companies could conduct the marketing strategies of putting parents as a target market;secondly,the enterprise could use social network to give full play to the reference role of peers;thirdly,the enterprise should undertake the social responsibility,for example,producing healthy products,and they should conduct consumer education to help consumers establish a correct concept of food consumption,finally lead teenagers to health food consumption;fourthly,the government should strengthen the healthy diet education of the whole society.