The Research On The Development Strategy Of HRXJ Bank Xiangxi Branch In The Context Of Precise Poverty Alleviation

With the deepened financial reform,banking competition is increasing,a large number of state-owned commercial banks joined joint-stock reform and listed,many foreign banks entered into Chinese market,rural credit cooperatives fastened it's steps of reform in the appropriate policy reform.So,China's joint-stock commercial banks should based on the historical background,make appropriate adjustments according to their own development strategies.Combining with the characteristics of their own and the market environment,the banks should put out reasonable and accurate development goals and strategies to promote it's development in stability and orderly.As a regional commercial bank,HRXJ Bank Xiangxi Branch also has strong demand for development reform.On one hand,for the reason of overall development environment,with the changes of economy development level and local financial market environment of Xiangxi region,Xiangxi branch should adjust their own development mode,and solve many problems in the process of operation.Such as over-extensive operation mode,seriously homogeneity products and the shortage of relatively concentrated industry advantage,etc.On the other hand,for reason of the special development requirements of the region.The effective development of Xiangxi branch should take the background the region's precise poverty alleviation into consideration.Xiangxi autonomous prefecture is the major development of the western region of the country,the regional development of the national wulingshan area and the anti-poverty strategy in the region and the main battlefield in hunan province.Commercial Banks,as the main suppliers of product services in the financial market,should use the innovation of product service to realize their anti-poverty effect from the satisfaction of financial needs.Based on the its positioning,Xiangxi branch should combine regional economic development and poverty alleviation policy requirements,through the market operation mode,actively devote to Financial poverty alleviation and targeted poverty alleviation work.In terms of the structure of the research,this article first discusses the theoretical basis of our research.In order to show the particularity of commercial banks,so as to provide specific theoretical support for our research.Secondly,this paper takes HRXJ Bank Xiangxi Branch as an example to discuss the environmental factors on the development strategy,we use tools such as PEST analysis and SWOT analysis,research the influences of development of macro environment,the industry environments and internal environments on strategy making.Moreover,the bank's development strengths,weaknesses,opportunities and threats were analyzed.Thirdly,we analyze the specific development strategy of HRXJ Bank Xiangxi Branch,combined with the market segmentation and target market selection,to formulate the HRXJ Bank Xiangxi Branch's corporate vision,strategic objectives,and then generate the market segmentation strategy,differentiation strategy and expansion strategy.Finally,from the aspects such as corporate governance,human resources,risk control,guarantee the bank development strategy implement supporting measures are discussed.The following conclusions are obtained through the study.On the one hand,external factors influence the development strategy of xiangxi branch.The development strategy of xiangxi branch is mainly affected by the following factors: financial regulation,credit release,precise poverty alleviation and other policy factors;Economic development level in western hunan,poverty in western hunan and other economic factors;Internet finance and other technical factors;Social factors such as consumer preference.On the other hand,the impact of precise poverty alleviation background on the development strategy of xiangxi branch.The poverty situation in western hunan and the policy of targeted poverty alleviation have become an important external factor affecting the development strategy of xiangxi branch.The xiangxi branch should consider the market of anti-poverty products in the selection process of target market;Xiangxi branch should rely on and embody its anti-poverty participation function in the implementation of brand strategy;In the process of product innovation,xiangxi branch should strengthen innovation of financial poverty alleviation products and promote the 18 hole mode of mortgage loan.