YKH Furniture Company Core Competence Strategy Research Based On Fuzzy Comprehensive Evaluation Method

Enterprise survival or how can achieve development degree,largely depends on the enterprise core competitive ability.In the heated competition and the rapidly changing market environment,the core competitiveness has become an important problem for sustainable development of enterprises.More and more companies from only focusing on short-term profits and market,began to focus on enterprise core competitive ability construction.How to judge the enterprise core competitive ability and how to build enterprise core competitive ability is one of the important issues.The long-term work at YKH furniture company,industry and even the whole market of YKH furniture company development present situation,market competition characteristic,industry development bottleneck has certain understanding and thinking.YKH furniture company face the shortage of human resources,technology and research and development ability lacks,the problem such as supply chain management is not mature,the middle and lower enterprise development bottlenecks,how to cultivate and strengthen the company's core competitiveness,the company will continue to forward in rapidly in the fierce market competition,is YKH furniture company must face and solve the important topic.In this paper,the author furniture sales experience for a long time,starting from the actual situation of YKH furniture company,combining with related theories,using the fuzzy comprehensive evaluation model,for nurturing YKH furniture company core competition ability present situation,characteristics and the analysis of existing problems,in order to be able to YKH furniture company's core competitiveness nurture constructive and pertinent Suggestions.This paper expounds the present situation of the company's core competitiveness YKH furniture.One is to analyze the present situation of cultivating the core competitiveness of the whole furniture industry.Second,the focus from human resources management,financial management,technology and research and development,supply chain management,marketing and other influencing factors,analyze the current situation of the development of YKH furniture company core competitiveness,using the fuzzy comprehensive evaluation method,select the five variables such as level of human resource management as impact factors,the existing core competitiveness of YKH furniture company for empirical analysis.Through the empirical analysis results,aiming at the shortcomings of the YKH fuurniture company,from the talent management,grasp the market dynamics,brand management,scientific and technological innovation,such as Angle,put forward to enhance YKH furniture company core competitiveness of the implementation of the strategies and Suggestions.At last on how to ensure YKH furniture company core competitivenesscultivation to effectively perform three guarantee measures are put forward.