Study On The Starategies Of The Traditionnal Commercial Bank Financial Impact Of The Intenert

Today's financial market,the rapid development of Internet banking,more and more people contact and select Internet financial products,which is the traditional banking business development and customer development is a huge impact.Internet banking since its birth in 1990s,the integration of the Internet open,cooperation,sharing of ideas,in line with the modern lifestyle and the pursuit of rapid development in the world.Under the impact of the financial development of the Internet,traditional banks are facing unprecedented challenges because of some defects exposed in the development process.Shanghai Pudong Development Bank as the representative of traditional commercial banks,in the development process not only have advantages,and facing the violent impact of Internet financial development.Therefore,the transformation of traditional commercial banks in the Internet era.Only the traditional commercial banks to recognize their own shortcomings,to realize the rapid rise of Internet banking and Internet banking advantages,mutual learning and common progress,is the traditional commercial bank to survive in the fierce impact of the Internet financial.This paper uses the method of literature review and case studies combined,the net financial Hu Liang and bank financial analysis,based on a full investigation and Study on the development model of Internet banking and traditional commercial banks on the advantages and disadvantages of in-depth analysis of financial and Shanghai Pudong Development Bank as the representative of the traditional commercial banks in the development.In order to put forward the corresponding development strategies for the future development of the traditional commercial banks,the main strategies include:the development of Internet financial products,to create their own business model innovation,customer-centric attaches great importance to professional talents,improve the comprehensive financial services,Internet banking and traditional banking cooperation.