Research On The Influence Mechanism Of Corporate Social Responsibility On Technological Innovation

While the economy continues to evolve along with the development of globalization,the economic imbalances,the gap between the rich and the poor,the shortage of resources,environmental pollution,information gap and other issues have gradually surfaced.On the one hand,in the face of this situation,the enterprise's social responsibilities are constantly being paid closely attention by the peoples.Consensus requires that enterprises should not only pursue economic goals in production and operation,but also seek balanced development in economic,environmental and social aspects.On the other hand,technological innovation is the fundamental driving force of enterprise development,the core competence of enterprises to play the decisive factor in the competition,and should take a series of influence while the enterprises assume more social responsibilities.Exploring the impact mechanism between corporate social responsibility and technological innovation ability can provide a reference for the implementation process of corporate social responsibility.When the enterprise takes more social responsibility and let the enterprise itself collect additional benefits,it can help realize a more optimal balance between the enterprise itself Interests and the value created for the society.This paper aims to make a theoretical and Empirical Study on the relationship between corporate social responsibility and technological innovation capability.First,the writer make a consolidation and review of the related literature and research results of theory innovation in this paper,and through these theoretical studies,and found that although it can be bridged by the two factors of enterprise performance,but the study of the mechanism of corporate social responsibility and technological innovation is still relatively scarce.Combined with stakeholders and other related scientific theory,this paper first constructs the theoretical model of corporate social responsibility and the theoretical model of the impact of technological innovation,and then puts forward the theoretical model of the mechanism of corporate social responsibilityand technological innovation capability.A series of evaluation indicators were selected according to the combination of scientificity and operability,quantitative and qualitative,and the combination of comprehensiveness and importance.This paper analyzes the status quo of CSR practice and the status quo of technological innovation in China,and chooses XSCO as the research object,and from the 2008-2016 Social Responsibility Report and Annual Report,which are disclosed by the enterprise,.Through collecting data on their social responsibility and technological innovation and the correlation analysis of SPSS software,the paper analyzes the influence mechanism of corporate social responsibility on technological innovation ability from two aspects of qualitative and quantitative analysis.And through the analysis,it is found that the enterprises bear the responsibility of the market;the social and the environmental responsibility have a two-way promotionfunction of the overall technological innovation capability of enterprises.