The Research On Profit Model Of Internet Red Economy

With the popularization and development of the Internet in China,Internet red have emerged in endlessly,and the related Internet red economy has been evolving,which has developed into a relatively mature economic model in the era of mobile Internet.The Internet red economy is network for commercial cash on the accumulation of social assets.Net red has become important business entry."Net red + content","Net red + e-commerce"," Net red + social platform",and so on.The emergence and evolution of business models have made the Internet red economy a new economic form.This article has combed the development course of Chinese Internet red economy,and summarized the commercial realization methods of Internet red and Internet red economy in different stages.It emphasizes that mode of profitable mode of Internet red economy in the current mobile Internet era.Different types of Internet red economy,its profit model is different.It is mainly divide into four types: content output type,brand display type,community relation type and Incubation brokering type.In this paper,we analyze the operation and effect of Internet red economy profit model based on specific cases,mainly from the aspects of the structure elements of the economic profit model,the profit model of different elements and the specific characteristics of the main profit model,to comprehensively study the economic profit model of the Internet.The operation of the Internet red economy profit model has achieved a multi-rich and profitable channel,and the entire industry has been acquired by the investm ent and the Internet industry and the social identity.But the homogenization that appears in the profit process excessive competition,and there is a big contradiction between Internet celebrity's personalization and the programmatic development of Internet celebrity's economy,and whether the Internet red industry itself can achieve sustainability and profitability.These problems seriously restrict the scale and industrialization development of Internet red economy and hinder the operation and expansion of its profit model.According to the analysis of the above problems,by promoting the Internet red IP,strengthening the content,and exploring the way of diversified competition by using the Internet red as the core to explore the diversified realization mode.By strengthening professional services to keep personality,focusing on fan groups to avoid programming,and implementing content and capital separate operations to balance the conflict between the personalization and stylization of the Internet red economy.And by strengthening the core link of the industry,realizing the value of upstream and downstream,and extending the value industry chain to realize the sustainable and profitable development of Internet red economy.