Research On Profit Model And Optimization Of Internet Enterprises Under The Background Of Sharing Economy

With the continuous advancement of science and technology,the productivity level of human society has been greatly improved.However,the improvement of demand level has not matched it,and there has been a situation of overcapacity.The financial crisis of 2008 caused the overcapacity crisis to erupt,causing global economic turmoil.At the same time,overcapacity is accompanied by high energy consumption and high pollution,which has caused a huge burden on the global environment.In order to reduce the adverse effects of overcapacity,the traditional "exchange economy”based on market supply and demand has gradually given way to a G“shared economy”based on sharing.The sharing economy refers to the sharing of idle resources through some kind of incentive mechanism and sharing among various social groups.At present,the sharing economy has been successfully integrated with various industries,such as the sharing economy+travel industry,sharing economy+accommodation industry.The Internet industry is one of the most popular industries in China.There are generally profitable problems in the industry,such as low profitability,single profit margin,weak profit leverage,homogeneity of profit sources,excessive concentration,and weak profit barrier.How Internet companies can integrate with the sharing economy and share the economy can help optimize the profit model of Internet companies.This paper aims to study the profit model and optimization of Internet companies in the context of shared economy through literature research and case study methods,analyze and evaluate the profit model of case companies,and propose optimization suggestions based on the shared economic background.The first chapter of this paper introduces the research background,research significance,research content,research methods and innovations of this paper.In the second chapter,it summarizes the shared economy,profit model and Internet enterprise related literature.On the basis of this,in the third chapter Summarize the definition and theoretical basis of relevant concepts in this paper.In the fourth chapter,the typical intermet enterprise Thunder Company is taken as an example,based on the five-element theory,it introduces its profit model in the initial and shared economy period;in the fifth chapter,it compares and analyzes from the same industry.Financial analysis analyzes its profit model from two angles;summarizes the advantages and disadvantages of its profit model in the sixth chapter and proposes optimization suggestions in combination with the sharing economy;finally concludes in Chapter 7 the implications for Internet companies and shared economic enterprises and the shortcomings of this paper.Where.This paper finds that Thunder's profit model has the advantages of profitable leverage innovation and high quality,strong profit barrier.It also has the disadvantages of weak profit target,unbalanced profit point,excessive concentration of profit sources and unpredictable legal risks.Use the sharing economy to transfer more costs,enhance the brand image,stimulate the network effect of the same side,jointly develop the original and shared economic profit points,and introduce corresponding optimization suggestions for the profit sources of shared economic characteristics.