Research Of Outbound Tourists Behavior Based On Web Text

In recent years,with the growth of the national economy,the improvement of people's living standards and the promotion of the concept of consumption,China's outbound travel has been growing.Due to the large base of tourists and strong spending power,China has become a source country for many destinations in the world.With the increase of tourists to Russia,China became Russia's largest source of tourists,however,the domestic research does not pay enough attention to this hot phenomenon.In addition,under the Internet era,the network has facilitated the study of outbound tourists and also more deeply reflected the new characteristics of tourists in the new era.Choosing web text as a data source can improve the deficiencies of traditional structured questionnaires.In order to optimize overseas livelihood projects,provide quality tourism services and protect the lawful rights and interests of Chinese tourists.It is necessary to promote tourism market elements in depth and promote Chinese enterprises going global,carrying out transnational business activities.Cooperate with the implementation of "One Belt And One Road" national strategy to enhance our international influence.To enrich the mutually beneficial and win-win relationship between China and Russia,it is necessary to include the tourism market in Russia into research projects.Based on the above analysis,this article combs the relevant research on the behavior of tourists and China's outbound travel market,taking the Chinese tourists in Russia as the research object and the online travel notes of the mafengwo as the data source,using ROST software to extract the high frequency words distribution table.Then,using the methods of statistical analysis and text analysis,this paper makes a descriptive analysis of the characteristics of tourists,including tourism-generating region,travel time,stay time,way of traveling together,travel mode and per capita expenses.Under the conceptual framework of the model(Hawkins consumer decision-making process),the motivation and decision-making of tourists,consumer preferences(transportation,accommodation,catering,shopping,tourism attraction),perception and attitude are analyzed.Finally,on the basis of behavioral analysis,combined with the status quo of tourism development in Russia,put forward four market expansion strategies focus on the analysis results.Through comprehensive analysis,the main conclusions are as follows:(1)Consumer characteristics and behavior research.Main features:(1)the source of the overall distribution of three steps,showing the difference between East and West,North and South.(2)Mostly for summer travel time,play time to 1-2 weeks,and more with friends.(3)higher per capita spending level;Behavior:(1)the motivation of travel is dominated by adventure,satisfaction,value and social motivation,intertwined influence decision-making.The participation of the travel decision is high and the information search is frequent.(2)diversified transport options,focusing on cost-effective accommodation choices,the catering choice can be divided into three groups:conservative,exploration and self-help,preferring to humane lines.(3)mainly concerned about the value of tourist attractions,travel schedule and infrastructures,emotional tendencies tend to be positive,willingness to retreat and willingness to recommend are not strong.(2)Market expansion strategy.First,optimize service guarantee and improve tourism experience.We will continue to optimize visa policies,expand cooperation in tourism resources,strengthen cooperation in aviation operations,support the development of payment services,and innovate in financial cooperation.Second,improve the tourism environment and improve service quality.Third,Jointly develop diversified tourism products and update product system,inorder to meet diverse needs.Fourth,joint marketing,promote image enhancement and marketing growth.