South Korean Tourists Went To The Chinese Tourism Market Analysis And Countermeasures

Tourist market has large potentiality. The tourism of a country can create more foreign exchange income, thus stimulating the country's economic development. Making rapid development of the market of tourism, especially the inbound tourism market is a very important work. Because of the short distance between the South Korea and China, there is geographical advantage of the communication between the two countries. Since the diplomatic relationship between the two countries was established in 1992, there has been a rapid and steady increase in the number of tourist from Korea into China. By analyzing the tourism actualities of the two countries, the paper will study the change of the number of Korean tourists in recent 10 years from different angles, and explore the internal reason and the problem for the Korean tourists in China. At last, the paper predict the China's inbound tourism market from Korea even from the world in future and bring forward reasonable measures to development of tourism market. There are five chapters in this thesis:The first chapter: the general conditions of study on China's inbound tourist market from Korea. Summarize recent study achievement on tourist market that Korean and Chinese experts have gotten. Then introduce the thread of this paper and the angles of discussion.The second chapter: analysis of tourism market in South Korean. Analyze the overall situation from three facets: Korean tourism market, Korean outbound and inbound tourist market, and Korean tourists entering China. The above problems are introduced one by one from the whole to parts.The third chapter: analysis of the development of China's inbound tourist market. There are two parts: the first part, analyze the situation of Koreans to come to China. By comparing the volume of tourists of the two years, this paper probe into the reasons of the deference arising from seven facets: total volume, job, age, purpose, month, sex, destination. The second part, summarize the change of consumption market characteristic of Korean tourists.The forth chapter: analyze factors in tourism development of entering China from advantage and disadvantage.The fifth chapter: conduct prediction and study the ways to develop Chinese tourism market. Firstly, predict the tourism market of Korean and world to China. Then study the method for developing market.