Chinese Tourists Study On Tourism Behavior In The Amphawa Floating Market In Thailand

With the rapid development of China’s economy steadily,increasing people’s in-come level and life quality improved steadily,more and more people begin to travel abroad,by the end of 2015,to 117 million the number of outbound tourism in China,up 9.8%from a year earlier,China’s outbound tourism consumption of $104.5 billion,up 16.6%year on year,the per capita consumption of $893(6000 yuan).At present,China has been recognized as the world’s largest tourist exporter,China’s outbound tourists has become a tourist market’s main powerhouse,the Chinese outbound tourism consumption has become the popular tourist attractions in the main source of income,and China’s outbound tourism consumption will be in for a long while present a steady growth trend.In order to cope with the growing trend,meet the needs of tourists is growing,the tourism market began to constantly strengthen self-construction,paid at-tention to the consumption behavior of tourists.Thailand as an important tourism market of southeast Asia,a growing number of Chinese outbound tourists to choose.In order to attract Chinese tourists,meet the travel needs of consumers,to better serve tourism consumers,more and more enterprises or attach importance to the construction of scenic spots,more and more academic circles began to study the behavior of inbound tourism consumer psychology.Based on this,as the Thai students in China,I am in Thailand the powwow water market as an example,the study of Chinese tourists travel behavior in Thailand.Through on-the-spot investi-gation,I think most accept of Chinese tourists to Thailand was expressed satisfaction with the overall situation of the water market,but there are still some problems need to solve.To promote increased Thailand Ann pavarotti floating markets of tourism com-petitive power and customer service satisfaction,in this paper,we study the Chinese tourists in Thailand was floating markets travel behavior.This article mainly aims at Chinese tourists in Thailand was vanuatu Floating mar-kets(Amphawa Floating Market)tourist behavior,as a goal,the marketing related the-ory,using empirical research methods of on-the-spot investigation,combining with Chinese tourists in Thailand was vanuatu consumer behavior characteristics of water Market,Thailand was vanuatu Floating markets(Amphawa Floating Market)the oper-ation of the status quo,using SPSS21.0 software analysis Chinese tourists in Thailand,pavarotti Floating markets(Amphawa Floating Market)tourist behavior and satisfac-tion.Finally,according to the analysis results of this study,the author put forward the corresponding improvement measures and Suggestions,hoping to promote the devel-opment of tourism in Thailand to better and better meet the needs of Chinese tourists.