Research On The Development Strategy Of Shenzhen PD Foreign Trade Company

In 2017,the sales of Shenzhen PD Company increased by 13.5 percenlt,an increase of 3.5 percent over 2016.Of these,the sales volume of the African market increased by 2.8 percent,and the South American market increased by 6.2 percent.In Europe and the United States,where the automobile industry is more developed,for example,in the United States,The sales of Germany and other PD companies have room to continue to grow in these countries' auto interior materials market,but there are more potential competitors.In the future,there are certain variables in the development of PD's overseas markets.The government's "Belt and Road" policy is proposed.And cooperation with projects in many developing countries will accelerate the production pace of China's manufacturing industry.However,the technical and quality requirements for the export of products to Chinese enterprises are raised.Private foreign trade enterprises continue to open up and innovate.At present,In the world,the four new competitive trends of foreign trade,which will be technological upgrading,brand image,excellent quality and comprehensive service,will gradually form.The cross-border e-commerce industry,dominated by B2B,B2C,020,B2Q,G2B,Under the new situation,China's foreign trade enterprises must have the ability to open up the international market independently to adapt to the current international competition environment.This article analyzes the internal and external environment of the development strategy of Shenzhen PD Company,such as the political environment,the industry environment and the internal environment of the company,and applies Michael Porter's five Force Analysis tools to combine the overall strategic objectives of the company.According to the three basic competitive strategies of Michael Porter,this paper sets up the development strategy and competition strategy of Shenzhen PD Company.The ultimate goal is to ensure that the company's strategy can be successfully implemented,a reasonable and feasible plan and implementation scheme is put forward.In this paper,the author holds that Shenzhen PD's export automobile interior materials have some strategic disadvantages,such as the rising price of factory materials,the large bargaining power of core customers,the increasing number of competitors and the threat of substitutes.At the same time,the company has a strong competitive advantage in terms of its internal resources and the national coverage of its export products,positioning the foreign core markets and determining a diversified competitive strategy.Improve the internal management and external service level,establish the competitive position of the company in the international,and finally realize the development strategy and final goal of the company.