Research On The Diversification Strategy Of Traditional State Owned Fordign Trade Enterprises Under The Background Of Economic Globalization

The gradual liberalisation of China's foreign trade industry and the arrival of the era of economic globalization,the policy advantages of the pattern of monopoly has been difficult to reproduce,traditional state-owned foreign trade agency system of enterprise management mode has been difficult to adapt to market requirements.Traditional state-owned foreign trade enterprises only combing analysis of the current the change of inside and outside environment of enterprise management,relying on the original business and enterprise resources to build their own core competence,build core competence centered coordinated development mechanism of enterprise diversification,can quickly get rid of the difficulty,realize the sustainable development of enterprises.This paper based on the economic developmen't of China,the traditional state-owned foreign trade enterprise has carried on the definition of the concept on the basis of predecessors' research analysis to sort out diversified strategic management theory and the traditional state-owned foreign trade enterprises to diversify may lay theoretical basis for the full text.Secondly,this paper analyzes the traditional state-owned foreign trade enterprises to the current problems and the state of the economy,the analysis of traditional state-owned foreign trade enterprises to carry out diversified the possibility and necessity.Next,the article based on the traditional state-owned foreign trade enterprise diversification of the thought of "target-path" focuses on analyzing the traditional state-owned foreign trade enterprises of diversified operation mode.Then,based on the HS company as an example in this paper,the traditional state-owned foreign trade enterprises diversified way of implementation and sum up the traditional state-owned foreign trade enterprises to realize the general path of diversification,for the traditional state-owned foreign trade enterprises of diversified management provides a certain reference.Through research,this article mainly to the following conclusion:1.The traditional state-owned foreign trade agency system of enterprise management mode is difficult to adapt to the requirement of current market economy,generally appear smaller,the phenomenon of falling profits2.The traditional state-owned foreign trade enterprises because of the influence of many factors,implement the strategy of transformation has certain difficulty.3.The traditional state-owned foreign trade enterprises on the basis of the accumulation of long-term operation,there are certain advantages in the process of implementing diversification.4.The traditional state-owned foreign trade enterprises to implement diversified management enterprise must rely on the current facing the objective environment and the enterprise itself resources development goals,formulate reasonable development path.