Case Analysis On E-commerce Strategy Of XG Logistics Corporation

In the age of the Internet,the traditional logistics enterprises are facing more competitive market and changing of industry structure and other difficulties.They need to implement "Internet + logistics" transformation to obtain new competitive advantage,to develop new business,and then to seek new development.In this context,the traditional logistics enterprises have implemented e-commerce strategy,seeking transformation.However,limited to the throes of transformation and resistance,the effect is often unsatisfactory.This involves a variety of reasons.XG Logistics Company is a typical traditional logistics company,which is based on business of bulk transportation on ship and container transportation.In recent years,the company is also seeking "Internet + Logistics" transformation to obtain development,and implementing e-business strategy.The conclusion from researching on strategic analysis,strategy selection and strategic assessment of the e-business strategy of XG Logistics Company,can provide reference for the "Internet + Logistics" transformation of traditional logistics company.This paper first introduces the basic situation of XG Logistics Company,and introduces the main content of the strategic choice through the analysis of internal and external environment and SWOT analysis,especially the content of e-commerce strategy.Then the effect of the implementation of e-commerce strategy of XG Logistics Company is evaluated,and the conclusion is drawn that there is a gap between the implementation effect and the expectation.Based on the analysis of the problems and driving factors on e-business strategy implementation of the XG logistics company,combined with the experience of "Internet + Logistics" transformation on domestic and foreign traditional enterprise experience,we put forward some practical suggestions to implement e-commerce strategy of XG Logistics Company.We can see the pain and difficulty in the implementation of the "Internet +Logistics" of traditional logistics enterprises,and the way to solve it.This has a certain reference value for the strategic transformation of our traditional enterprises.