Research On Strategic Transformation Of CH Company

In recent years,with the fierce market competition,the rapid development of new economy and new industries and the popularization of Internet technology,the traditional textile industry is facing unprecedented challenges.The opportunities brought by political and economic environment,the development space brought by the Internet plus era and the improvement of living standards of residents have also prompted the traditional textile production and sales enterprises to realize that the strategic transformation is the best strategy to deal with the change of the environment.In this paper,CH Company is the main research object.As the production and seller of traditional textile industry,CH Company has certain competitiveness and popularity in the industry since its establishment.However,its current business model and development strategy can not meet the needs of all parties.At the same time,in recent years,the company's investment and return are not directly proportional,its own financial constraints,human resources constraints,management difficulties Increasing,overstocking and other issues,together with the constant exploration of competitors in the new economic field,force CH Company to seek new development opportunities through strategic transformation.This paper believes that CH Company has the necessity of strategic transformation,and should choose to build a strategic transformation scheme of social e-commerce platform.By clarifying the strategic transformation objectives and refining the strategic transformation plan,CH Company should take the following important measures:the transformation of enterprise organizational structure,the transformation of sales products and market,the transformation of business model,and the transformation of production system.At the same time,in order to ensure the effectiveness of strategic transformation,the company should strengthen internal management and clear strategic objectives,improve strategic planning,optimize capital management,cultivate new corporate culture,and create a high-quality team.