Research On Competitive Strategy Of Y Internet Finance Company

With the enhancement of Internet technology,Internet finance is a new model which is formed by the rapid development of big data and cloud computing in the financial industry.In a few short years,the Internet and the financial depth integration,promoted the whole social financial industry development.Among them,Y Internet finance company has become the leader of this industry,with the transaction value of over 40 billion,registered users up to 6 million,and constantly thriving.After analyzing and demonstrating Y Internet finance company,this paper suggests to choose competitive strategy to cooperate with enterprise development,and to conduct research on Y Internet finance company by SWOT analysis.On the analysis of the enterprise external environment,we can know that the state encourages and supports the development of the Internet financial management by using the PEST analysis method to the macro environment,and in the economic environment of the interest rate market and financial disintermediation,the sustainable development of the Internet infrastructure and technology provides a foundation for the industry,which is accepted by society.Using porter's five model analysis method,the financial industry,the Internet's existing competitive threat is fierce,but the threat of new entrants,alternative,bargaining power of buyers and suppliers are relatively small;In addition,it mainly introduces the main competitors in each mode,so as to know each other.On the analysis of enterprise internal conditions,this paper first introduces the Y an overview of the Internet financial company,the present situation and development course,then focuses on the resources and capacity of Y company one by one,has been clear about the Y Internet financial company in the founders and management team,channel,reputation,business,marketing,technology,organization,etc advantages,and in human,operations and risk control.Based on the company's external environment opportunities and threats of the advantages and disadvantages of internal conditions,and after the match the Y company's strategic goal,the paper finally puts forward Y Internet financial company should adopt differential strategy selection for Internet financial firms in marketing products and services,and business mode three aspects to build its differentiation advantage,still need in money management system security construction of talents cultivation technology risk control in five aspects to make readjustment to ensure enterprises to carry out the implementation of differentiation strategy,eventually form their own core competitiveness,to maintain industry leading position.