Research On Intermediate Customer Relationship Management Of Rural Insurance Marketing Service Department Of ChinaLife YunFu Branch

In the global market increasingly fierce competition today.Customer relationship management(CRM)has been concerned by academic circles.So the situation of customer relationship management also determines the situation of enterprise benefit.Improve the customer relationship management of rural insurance marketing service department.Not only can the rural customers be managed as a whole effectively,but also the management departments at all levels can understand all the related business activities of the unit in a timely and comprehensive manner.This article uses the literature analysis method and the interview investigation method,combs the Yunfu Guoshou rural insurance marketing service department's development history and the work characteristic,has explained the Yunfu country life countryside insurance marketing service department concrete work measure.This paper analyzes the resource input of customer relationship management of Yunfu Guoshou rural insurance marketing service department,the concept propaganda of customer relationship management and so on,aiming at the problems existing in customer relationship management of rural insurance marketing service department.Including not taking customer relationship management as business goal,customer relationship management planning is not comprehensive,solution strategy is not complete,customer relationship management is ignored in marketing system,customer satisfaction is not high.The classification management of customer relationship management is not in place,the marketing channel is single,the implementation of customer relationship management has deviation,the lack of perfect insurance marketing supervision system and so on.This paper systematically analyzes that the management does not attach importance to customer relationship management,the quality of personnel can not keep up with the requirements of customer relationship management,the rights and responsibilities of staff are not equal,and the concept of customer relationship management is wrong.The measures and methods of customer relationship management are backward,the operation of customer relationship management system is not scientific and the process is unreasonable,and the goal is to perfect the customer relationship management of Yunfu Guoshou Rural Insurance Marketing Service Department.From the two aspects of internal management and innovative customer management mode,we should make a unified understanding of how to perfect the customer relationship management of Yunfu Guoshou Rural Insurance Marketing Service Department,change our concept and attach importance to customer relationship management.(2)to improve the operational efficiency through customer relationship management(CRM);Provide data on market analysis to improve customer relationship management;Improve customer satisfaction and loyalty through customer relationship management;5)to set up excellent team to realize the overall landing of customer relationship management;Develop customer relationship management training step by step;7)effectively integrate with the enterprise customer relationship management application system;Adhere to the continuous promotion of customer relationship management;Strengthen the supervision of rural insurance marketing system,and so on.