| Forest tourism has developed rapidly.Forest park has become the first choice for many tourists.Therefore,accurately grasping the landscape tourist preference characteristics of forest parks is the basis for accurate marketing of forest scenic spots.The landscape preference is the attitude of the visitors to the visual perception of the landscape.This study will use a reasonable analysis method to effectively identify visitors' landscape preference characteristics.Based on an online photo sharing platform,GooSeeker crawled travel photos as research data,NVivo11.0 qualitative coding as a technical means,and image content analysis methods,combined with grounded theory,tourism semiotics and other theories to realize the travel photos presented Landscape classification,using software such as Ucinet6 to analyze the tourist's landscape preference of forest park landscape from different angles,the results show:(1)From the perspective of overall landscape preference,tourists' preference for landscape elements in Hunan National Forest Park is,in order,flowers and trees,geomorphology,misty rain or vegetation in the sea of clouds,and a wide range of mountain landscapes,etc.;preference is given to plants,weather for landscape categories.Climate landscapes,geomorphological landscapes,etc.,and tourists prefer a combination of plants and geomorphological landscapes,m ountain peaks and misty landscapes in the sea of clouds;tourists prefer natural landscapes,as well as combinations of natural landscape categories,preference plants,and geomorphological landscapes,panoramic mountain landscapes,mete orological climate landscapes constitute the four types of photo combinations.(2)From the perspective of time-differentiated landscape preferences,the most popular travel season for tourists is summer,followed by autumn.In the spring,preference was given to plants,clouds and misty landscapes,summer tourists'preference for geological landscapes was the strongest,autumn tourists preferred plants,plant communities,virgin forest vegetation landscapes,and winter tourists had the strongest preference for ice and snow fog landscapes;Prefer to travel in the morning,followed by the early morning,and the landscape preference in the early morning is the landscape of rain and fog in the sea of clouds.In the morning,visitors have the strongest preference for plant communities and geological landscapes.In the afternoon,the most common concerns are plants,people,geological features,river sections,and lakes.The scenic trails and other landscapes,landscape preferences for evening and evening visitors are landscapes of sky and geological landscapes;compared with non-holiday holidays,holiday tourists have a strong preference for scenic spots,residential areas,food,folk festivals,cultural and artistic works and other cultural landscape elements.There is little difference in other landscape preferences.(3)From the landscape preference of different performance techniques,the most preferred shooting angle for tourists is overhead shooting.Tourists are most inclined to use bright tones.The three color shooting methods are used in average weather conditions,indicating that tourists prefer the landscape.Strong,as far as possible in different ways to express the "real image" of meteorological climate landscape.This study collects and screens tourist photographs taken by tourists as research data from online channels to give full play to the advantages of information mining and research in the Internet age.By using multiple research methods in combination,it provides new ideas for the study of tourist photo data analysis,and reduces travel photos The difficulty of landscape classification,the centralized trend of landscape classification has been strengthened,and the uniqueness of attribution has been achieved;the application of the theory and knowledge of psychology to the analysis of photo performance is also a new attempt. |
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