Research On The Preference Of Hainan Forest Tourists Based On Content Analysis

Hainan Tropical forest tourism resources are mostly concentrated in the Midwest of Hainan Island.Now the development of more successful forest tourism attractions are:development time is late but the development of the highest level of the Connaught Rainforest Cultural Tourism area,the tourism area with Mountain Canyon resources,tropical rainforest resources,strong minority customs and scenic areas of the image of the culture as a bright spot,strengthen and protect the scenic beauty of the natural environment,blending"primitive green culture,Li Miao Culture,the South medicine culture "and other ideas,to create large-scale ecological and cultural theme of international leisure tourism community,the creation of world-class,international tropical forest Ecotourism brand.In addition,there are Haikou Volcano National Forest Park,the peak Ridge National Forest Park and so on.At present,the development of forest tourism in Hainan is entering a period of rapid growth,but the location of tourism is not clear,the development of resources is very serious,the space development is unbalanced,the product development is lagging,and the potential of industry promotion is hugeThe development of Hainan forest tourism should be connected with market demand,the actual demand of forest tourism development and the vacancy of theoretical research are the research motives of this paper.Based on the theory of tourism preference and attitude theory,this paper constructs a multi-layered tourism preference system on the basis of the relevant research and theory at home and abroad,and uses the content analysis method and affective tendency analysis to analyze the tourist characteristics,cognitive factors and The author studies The six factors preference of the tourist activity of the forest tourist in the aspect of affective factor and intention factor,uses ROST CM6 software to extract high-frequency words,carries on the emotion analysis,analyzes the Hainan forest tourists'preference,and provides the suggestion for the development of Hainan forest tourism to fit the market demand.The first chapter is the foreword,explained the research method and the innovation point which the research institute uses.The second chapter is the relevant research review and lay a theoretical foundation,focusing on the relevant research concepts and domestic and foreign research status and existing problems,for the construction of Tourism preference Analysis category to provide a theoretical basis.The third chapter is the research design,introduces the research idea,the data collection processing flow,constructs the forest Tourism Preference Analysis category,provides the guidance for the follow-up research.The fourth chapter is the analysis of the forest tourism preference of the Connaught area,this chapter is the focus of this paper,from the tourist characteristics,tourism six factors of cognitive factors analysis,affective tendency analysis and the intention analysis of four aspects of the scenic tourist forest tourism preference.The fifth chapter is the research conclusion and the prospect,according to the above chapter research,summarizes the forest tourism preference related research conclusion,and according to the conclusion to give the Hainan forest tourism development feasibility suggestion,finally pointed out this article existence insufficiency and the research prospect.In the research results,the preliminary conclusion is that,in the tourist attraction,the Hainan forest tourists prefer the rainforest plant landscape,the intensity of the air and the good weather is the most,the preference is high,and the entertainment and leisure projects are highly involved.